Starting out as the sole creative member on the acquisition team to gaining more team members over the years I prided myself with achieving a lot with a little. From ideation to production to execution, I have styled and built sets, art directed, wrote scripts, shot UGC, edited videos, as well as did motion and graphic design.

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A Balancing Act of Data And Aesthetics

While still maintaining brand integrity, we wanted to make sure that every piece of creative was backed up with reasoning and evidence that it would stand a chance amongst the throngs of other advertisements other companies were putting out on social media channels. Thus, we created a feedback loop between receiving the results of ad performance to creating new ads from the takeaways of the testing. In addition, brainstorming and executing on wholly new concepts as to make sure the creatives didn't fatigue across the channels. As a result, we were able to produce top-performing ads that drove customers to become subscribers.

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Scrappy Award Winner 2023 Q4

(The company's award for employee excellence)