Created a multitude of evergreen and seasonal assets timed to match new product/color launches, and sales. Worked with content creators, shot and edited UGC videos, made landing pages, concepted then created static and video assets.

An Open-And-Shut Case

A pioneer in the travel bag space, the marketing was so successful that what once started out as a private label expanded to become its own separate brand. We were able to sell tens of thousands of bags, launching new products and colors, and constantly selling out.

The difficulty in showcasing its differences and practicality was based on the fact that when it was closed, it looked like a normal duffel bag. The best performers had the bag in both the open and closed states. This was easier to see in video than an images. I was able to strike the balance using eye-catching imagery and copy. Now, the best top-performing creatives have been both video and static images.