Made the Shopify website and assisted with backend development. Directed shoots and and created UGC. Worked with content creators and edited videos.
It started as a private label brand that became so successful it became its own entity.
My job was to showcase that it was a system rather than a singular candle since the differentiator of this product was that it had an aesthetic outer vessel where you could easily replace the inner candle scent. Made new content that was timed with seasonal, new scent launches.